Ai is here to stay. People love it and some people don’t, but we all have to agree that it CAN help with certain tasks to make our lives easier – especially in marketing.
So how do people choose to use AI in marketing?
Well, in several different ways – one of the main ways is to automate tasks like social media posts and email drafting. It can also be used to personalise customer experiences, create content, optimise advertising campaigns and analyse consumer data – among other ideas!
We all hear about AI-powered tools offering increased efficiency, helping businesses save time and increasing marketing ROI. But what exactly do the tools help with?
Content creation and optimisation
Automated content generation
AI tools can quickly generate variations of social media posts, email content, and other marketing materials based on prompts, freeing up marketers to focus on strategy.
Personalised content
AI analyses customer data, like browsing history and demographics, to suggest relevant content and product recommendations, making the customer experience more engaging and personal.
Personalisation and Customer Experience
Hyper-personalisation
AI enables brands to create highly personalized experiences by understanding individual customer needs and preferences, leading to deeper engagement and loyalty.
Chatbots
AI-powered chatbots provide instant customer support, answer common questions, and can guide customers through interactions, improving the customer experience.
Advertising and Targeting
Optimised ad campaigns
AI optimizes digital ad campaigns by analyzing consumer data to target the right audiences, ensuring ads are placed more effectively and cost-efficiently.
Keyword optimisation
AI tools help identify potential customers searching for products or services by analyzing search trends and understanding search intent, enabling more precise targeting.
Analytics and Insights
Data analysis
AI can analyze vast amounts of customer data to uncover patterns, understand consumer sentiment, and identify new product opportunities.
Predictive analytics
AI is used for predictive tasks, such as lead scoring (ranking leads based on their likelihood to convert) and churn prediction (identifying customers at risk of leaving).
Workflow Automation
Process Automation
AI automates routine and time-consuming marketing tasks, such as generating reports, scheduling social media, and managing email responses.
Idea Generation
Marketers use generative AI to brainstorm new ideas by feeding it briefs or proposals and asking it to generate creative concepts.
Learn more!
Shelly Madden from Wrike is holding a seminar at marketingSHOWCASE in London next week, titled: Creativity in the Age of AI: How to scale campaigns without losing the human touch. She speaks about how teams can harness AI-driven tools to streamline workflows, boost productivity, and deliver high-impact campaigns – while keeping human insight, empathy, and originality at the heart of every message.
Haven’t registered for your FREE ticket yet? It’s not too late, just click here and register your details…
