What do we mean when we talk about marketing tactics?
Marketing tactics are generally referred to as the specific, actionable methods and techniques used to deliver a marketing strategy and achieve certain business goals, such as promoting a product or service to a target audience.
These tactics are the “how” behind a marketing strategy, providing the detailed actions and activities to achieve the overall objectives.
These can include things like:
Content marketing
Creating and distributing valuable content (blog posts, videos, infographics).
Search Engine Optimisation (SEO)
Optimising website content and structure to rank higher in search engine results.
Paid advertising
Running online ads on platforms like Google Ads or social media.
Email marketing
Sending targeted email campaigns to nurture leads and promote products.
Social media marketing
Engaging with audiences on social media platforms.
Affiliate marketing
Partnering with other businesses to promote products in exchange for a commission.
Partnership marketing
Collaborating with other brands to reach a wider audience.
Promotional activities
Offering discounts, coupons, or free trials.
Marketing tactics are the concrete actions that implement the broader marketing strategy, which outlines the overall direction and goals.
Are these tactics important?
Yes! Effective marketing tactics are very important for reaching the target audience, increasing brand awareness, generating leads, driving sales, and achieving other marketing objectives.
Want to learn more? Frank Brooks from Dotdigital will be hosting a seminar in Edinburgh at Murrayfield Stadium titled “Six marketing tactics you should be using right now”
Get your FREE tickets here
