What makes a good event space for a marketing show?

It all starts with the choice of venue and space. A marketing exhibition is all about creating buzz, networking, and showcasing brands in the best possible light. The venue you choose plays a huge role in the event’s success, influencing foot fall, engagement, and overall experience.

So, what can we share, from our experience, what makes a great event space for a marketing event? Here are some key factors that we take into account:

A central and accessible location

Any marketing event should be easy to get to for both exhibitors and attendees. When choosing a venue, you should consider:

Transport links: Is it close to public transport hubs and major road networks?
Parking facilities: Are there enough spaces for exhibitors bringing in equipment and displays?
Nearby hotels: If attendees are traveling from different locations, accommodation options are key.

A well-located venue can maximise attendance and attract the right audience.

A spacious and well-designed layout

Exhibitions need ample space to accommodate multiple exhibition stands, any product displays, and interactive areas. A good venue should offer:

Flexible floor plans: Open spaces that can be configured to fit different exhibitor setups.
High ceilings and good lighting: A well-lit space makes displays stand out and ensures a visually appealing event.
Flow of foot fall/traffic: The layout should encourage attendees to explore all booths rather than gathering in one area.

Strong technical and AV support

Marketing exhibitions often feature presentations, live demonstrations, and digital displays, so good, strong technical support is a must. Look for:

High-speed Wi-Fi: Essential for live streaming, social media engagement, and digital activations.
Power outlets and charging stations: Exhibitors need to power up screens, tablets, and interactive experiences.
AV equipment: Large screens, microphones, and speakers for keynote speeches and workshops.

Branding and customisation options

A marketing event is all about creating a brand experience, so the venue should allow for creative customisation, including:

Large-scale branding opportunities: Space for banners, digital screens, and customized signage.
Lighting and staging: Options to set the mood and highlight key exhibition areas.
Interactive zones: Spaces for product demos, networking lounges, or breakout sessions.

Catering and refreshment areas

Marketing events (any large-scale events!) can be long and energy-intensive, so having on-site food and drink options is crucial. Consider:

Café or catering services: Attendees will appreciate having coffee and snacks available.
Networking lounges: Areas where exhibitors and visitors can have informal discussions.
VIP areas: If you’re hosting premium guests or speakers, an exclusive lounge adds a special touch.

On-site support and event staff

A well-organised event needs a reliable team behind the scenes. Choose a venue with:

Experienced event coordinators: Who can assist with setup, logistics, and troubleshooting.
Technical support: For handling AV, Wi-Fi, and exhibitor needs.
Security and guest management: To ensure smooth entry, crowd control, and safety compliance.

Budget and value for money

Marketing events often have tight budgets, so it’s important to weigh costs against the benefits. Look at:

What’s included in the venue hire: Some venues offer bundled packages for AV, catering, and event support.
Hidden costs: Check for additional fees on security, Wi-Fi, or branding options.
ROI potential: A high-quality venue can attract more attendees and make the event more profitable.

And better still, choose venue with a view! We choose some very notable venues – many of them famous sports stadiums. Always good for a selfie…