What is performance marketing?
Performance marketing is a results-based online marketing strategy where advertisers pay for specific actions, such as clicks, leads, or sales. It’s a low-risk way to introduce new strategies because you can scale up or back down easily.
Let’s go back to basics. What are some performance marketing examples?
Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is a digital marketing model where advertisers pay when someone clicks on their ad. It’s also known as cost-per-click (CPC) advertising.
What are its benefits?
- PPC advertising can help brands increase their visibility online.
- It can convert interest into sales.
- It’s a cost-effective way to boost profits.
Social media advertising
Social media advertising is a type of digital marketing that uses social media platforms to deliver paid ads to a target audience. It can be used to promote a business on a variety of social media channels, including Facebook, Instagram, YouTube, TikTok, and Twitter.
What are its benefits?
- Reach a large audience: You can target specific audiences based on where they live, what they consume, and more.
- Build brand awareness: You can create engaging content and make meaningful connections with people.
- Increase website traffic: You can boost your search engine results page (SERP) presence.
- Improve customer service: You can promote customer service and understand your audience.
- Impact sales and conversion rates: You can evaluate your performance in real time and generate leads
Search engine marketing (SEM)
Search Engine Marketing (SEM) is a digital marketing strategy where businesses pay to display their ads on search engine results pages (SERPs), essentially buying ad space to increase their website’s visibility and reach potential customers when they search for relevant keywords; it’s often synonymous with “paid search” or “pay-per-click (PPC)” advertising.
How it works:
Businesses bid on keywords relevant to their products or services, and their ads appear when users search for those keywords.
What are its benefits?
SEM Can quickly generate traffic to a website, target specific audiences, and control ad placement.
We are super lucky to introduce a seminar at our marketingSHOWCASE events – ’49 killer performance marketing tips that actually work’ hosted by Claire Daniels from Trio Media. Some excellent tips for the modern marketer! Sign up here to get your FREE tickets…
