First of all, what is meant by scaling your marketing?
This generally means increasing your marketing strategy and processes, while maintaining or improving their efficiency and effectiveness. This is to grow your company’s reach and maximise its impact without diluting your message, or even compromising your development, goals or ROI.
What can this mean for your business?
Ways that scaling your marketing can help your business:
- You can read a larger audience.
- Your business can improve its Return On Investment
- Increased marketing strategies can help to increase brand awareness
- Build market share – without increasing resources
- Maintaining, and improving business results, as you grow
And also…
Generate revenue!
So how can you achieve this?
Just some of the simple tools you could implement to scale your marketing;
Use automation:
There are many tools that can be used to help with marketing, such as sending targeted emails, shortening the marketing cycle and building relationships with customers via emails and social media.
Streamline processes:
Again, automation tools can help to improve efficiency and optimise processes simply and quickly – this will eliminate the need for unnecessary steps in business processes.
Track metrics:
There are loads of tools to track business metrics, and see which areas of your funnel receive the most traffic. This can help you to identify the specific areas that you can work on to drive conversions.
There are loads of tools that can help to scale your marketing. We were lucky to hear all about it from Tom Maskill at Webmart, at our marketingSHOWCASE event. Visit theHUB on our website to see the seminar.
