Voice search is shaping the future of SEO, with brands needing to optimise for fast, answer-driven content.
What Is Voice Search and how does it work?
Voice search eliminates a layer of effort, enabling consumers access to technology to answer a question or simply to find out more information about a topic. Voice search functionality works through the automatic speech recognition system (ASR) to transform voice signals into text.
Who is it used by?
- Globally – 27% of the global population uses voice search on mobile devices.
- By age – 65% of 25-49-year-olds speak to their voice-enabled devices at least once per day.
- By gender – more men than women use voice assistants at least once per week.
- By country – 39.3% of Chinese internet users use voice assistants each week, the highest of any surveyed country.
- By device – 56% of smartphone users rely on voice search to find information about brands and businesses.
- By purpose – people mainly use voice search for weather updates and local business info
How popular has voice search become today?
Voice search is a fast-growing trend, with more and more people using voice assistants on a variety of devices
What is the number of different voice assistants?
There are currently 4.2 billion voice assistants in use, and experts predict that number will reach 8.4 billion by 2024.
Which devices can you use with voice search?
Voice search is available on many devices, including TVs, cars, computers, tablets, and household appliances.
Who uses voice search?
A study showed that 62% of Americans 18+ use a voice assistant on any device. 25-49-year-olds are the most likely to use voice search daily, followed by 18-24-year-olds and 50+-year olds.
What is voice search mainly used for?
Voice search is commonly used to find local businesses, get help while driving, look up definitions, fact-check, and find online products and services.
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