written by Phil Sutcliffe, Director of The Social Co.
1. Ride the Hype Train
November doesn’t just bring that sudden chill in the air, but also a storm of Black Friday deals and memes. To keep up with the Joneses, or rather to surpass them, kickstart the month with teasers, countdowns, and sneak peeks. Create engaging stories on Instagram, conduct Twitter polls about favourite deals, and perhaps a cheeky Facebook post or two mocking the chaos of in-store shopping. Remember, FOMO (Fear Of Missing Out) is real, and you’re the mischievous conductor of this train!
2. Money Talks…Loudly: Harness Paid Advertising
Let’s be honest, organic reach is the snail mail of the digital age. Want your deals to be seen by the masses before they’re too stuffed with turkey to care? Paid advertising is your go-to! From Google Ads that put you at the top of the search list to sponsored posts on Facebook and Instagram, ensure you target the right demographics. Use catchy phrases and humorous hooks. Picture this ad: “Why camp outside stores, when deals are just a click away? #ClickNotCamp!”
3. Content is King, but Humour is its Queen
Your audience is bombarded with deals left, right, and centre. To stand out, your content needs a fresh spin. Infographics highlighting savings, behind-the-scenes glimpses of your ‘deal factory’, or even a parody video about the ‘dangers’ of in-store Black Friday shopping can go a long way. And hey, why not throw in a meme or two? Memes are the language of the internet after all.
4. Collaborations & Giveaways: The Icing on the Digital Cake
Want to skyrocket your reach? Team up with influencers or brands that align with your values. These partnerships can open doors to new audiences and elevate the trust factor. Organise giveaways with simple rules like ‘tag three friends’ or ‘share this post’. And, the pièce de résistance? A Black Friday exclusive giveaway. “Win X for FREE!” Now, that’s a head-turner.
5. Post-Black Friday: Celebrate, Analyze, and Prep for Next Year
So, you’ve survived the Black Friday digital madness, and hopefully, your virtual store’s metaphorical shelves are a little emptier. Now’s the time to celebrate with your team. Share fun analytics and success stories on social media. Got hilarious customer feedback or a funny shopping glitch? Share it! Remember, a brand with personality wins hearts. And start prepping for next year because guess what? Black Friday is only 364 days away!
Written by Phil Sutcliffe
Director of The Social Co.
Regular exhibitor at marketingSHOWCASE events
