Delivered Social has provided this article on why you should be investing in digital marketing.
A lot of businesses as the same question over and over – why invest in digital marketing? After all, it can be a costly investment, and there are no guarantees that you will see a return on your investment. However, the results of digital marketing can be astonishing.
In this blog post, we will discuss the different elements of digital marketing and explain how they can benefit your business. In this day and age, it is something everyone should be making a point of.
In our opinion anyway…
What is SEO?
Search Engine Optimisation is the process of creating a search engine-friendly website or piece of content in order for it to rank higher on results pages. This can be achieved through optimising website content, improving user experience, and building backlinks.
SEO is beneficial to businesses because it drives organic traffic to your website – that is, people who are already interested in what you have to offer. It requires unique and relevant information to be readily available to whoever may need it.
Inclusive and reputable are two of the most important words when it comes to SEO because if Google doesn’t know it’s there or doesn’t think it is worth reading – no one will see it!
Social Media
Social media marketing refers to the process of using social media platforms (Facebook, Twitter, Instagram, Tiktok) to promote your business.
Creating great content and engaging with potential and current customers has quickly become one of the most important things a business can do. This aspect of digital marketing is beneficial because it allows you to reach out to a wider audience and build relationships with them.
Putting a face to your company name can be one of the only reasons people buy from you. it builds trust and reassures them of your skills and quality.
Oh, and it is a fantastic place for information and recommendations to spread by word of mouth! Friends of friends, family members and followers are loyal sources that will point each other towards your business.
Paid Advertising
Paid ads are advertisements that businesses pay for in order to be seen by users on different platforms. The most popular form of paid advertising is Google Ads, which allows businesses to create ads that show up on search engine results pages (SERPs).
Paid advertising can be super valuable because it allows you to specifically target your audience with laser precision. You can choose who sees your ad based on things like age, gender, interests and even location.
You only pay for the ads when someone clicks on them, so you know that the people who are seeing your ad are interested in what you have to say. They are a great way to generate leads and increase conversions.
Influencer Marketing
Influencer marketing is a type of digital marketing in which businesses work with social media influencers to promote their products or services.
This is beneficial because social media influencers have a large, loyal and engaged following, which means that they can reach a lot of people with your message. It is also effective because it allows you to tap into different audiences that you might not be able to reach with other forms of marketing.
For example, if you are a fashion brand, you could work with a fashion influencer to promote your products to their followers. This would allow you to reach people who are interested in fashion and who might be more likely to purchase your products but may not have heard about you just yet.
Now Is The Time
Digital marketing is an essential tool for businesses in the modern age. By investing in digital marketing, businesses can reach new audiences, build relationships with customers, and increase sales.
So, what are you waiting for? Now is the time to invest.
